This column contains the answers to frequently asked questions. By clicking on the question the answer appears.

Cost Per Click

    CPC stands for Cost Per Click. This is the method of payment for links to Eurocampings.eu, the ACSI Campsite Europe app and in case of participation to CampingCard.com. The name says it all: a charge will only be made when a link to the camp site is actually clicked. You can choose from various categories. Each category has its own number of clicks and its own ‘cost per click’. The more clicks you purchase, the cheaper the clicks are.
    Your media budget in the ACSI campsite media (excluding exhibition promotions) determines your position in the standard ranking of the search results on Eurocampings.eu.

    We operate 4 categories for this:

    1. VIP, your advertising turnover in the ACSI campsite media and your internetlink(s) www.eurocampings.eu and possibly www.campingcard.com and the ACSI app(s) and participation in ACSI Booking.

    2. Superior, your advertising turnover in the ACSI campsite media and participation in ACSI Booking.

    3. Extra, your advertising turnover in the ACSI campsite media and your internetlink(s) on www.eurocampings.eu and possibly www.campingcard.com and the ACSI app(s).

    4. Basic, your advertising turnover in the ACSI campsite media.

    This refers to turnover per campsite. The precondition for the VIP and Extra categories is for the Internet link to be active. The campsites are ranked on Eurocampings.eu in the above order. The campsites in the VIP category are always above the campsites in the Superior category. The campsites in the Superior category are always above the campsites in the Extra category. And the campsites in the Extra category are always above the campsites in the Basic category. In certain circumstances ACSI retains the right to deviate from the above mentioned ranking.
    Yes, in principle this is possible, on condition that you also take out an advertisement in at least one of the ACSI guides (in at least the Dutch or German language editions of the European camp site guide). For the Dutch language version the size of the advertisement makes no difference. If you take out an advertisement in the German language version your advertisement must be at least ¼ page in black and white. If you want information about joint usage of a link please contact the ACSI office staff.
    All camp sites in the camp site guide are featured on Eurocampings.eu with their own page of camp site information. If a camp site has no link to Eurocampings.eu, interested visitors cannot click directly from this page to the camp site’s own website. The camp site therefore risks losing potential clients.
    ACSI advises you to stay in the proposed tariff group. This advice is based on the number of clicks the camp site has received in the previous year(s), assuming that the camp site has had a link in the previous years. Should a camp site decide to opt for a lower amount than advised, there is a high likelihood that the number of clicks will be used up too quickly. In order to keep the link the camp site will need to purchase more links.
    If a camp site enters at a higher amount than advised there is a chance that not all clicks will be used. The camp site will receive a refund on the unused clicks at the end of the year.
    The click rates in this category are related to an unlimited number of clicks. For every 1000 clicks which exceed the number of clicks originally purchased, you will receive an invoice. If you have used fewer than 1000 clicks, the actual number used will be charged at the end of the year.
    The campsite always pays the price for the clicks it has signed up for. If a campsite signs up for the € 399 rate, it pays the price of clicks that belong to that category, and not the price of clicks that belong to the € 299 rate.
    In this case the campsite will be credited with 350 x the price of clicks that belong to the € 499 category.
    The camp site will receive an e-mail from ACSI when the number of clicks is almost used up. This e-mail will state approximately how many days are remaining before the clicks are completely used. You will then have the option to purchase additional clicks to keep the link active. Should you decide not to purchase extra clicks the camp site’s link will be deactivated as soon as the clicks are completely used up. You will be kept informed by e-mail.
    If you decide to buy additional clicks, you can do that by downloading the form 'To buy additional clicks' in ACSI Control Panel. You can fill this in and send it to ACSI (by fax, mail or post). You can also call ACSI. Our sales representatives will like to advise you about the right number of buying additional clicks.
    All camp sites which purchased clicks that were not completely used up by the end of the year have been contacted by fax or e-mail. In order to refund payments we need the bank details of the camp site. You can contact the sales department via sales@acsi.eu to supply these details.

Analytics

    Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.

    With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they're AdWords campaigns, email campaigns, or any other advertising program. With this information, you'll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don't be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package.

    Source of information: http://www.google.com/support/googleanalytics/?hl=en